With a product launch
sky high into the market

Product launches are often an important time for companies to present their new products to the public. Traditionally, product launches are held at a physical location, with people invited to attend and experience the product. Nowadays, however, it is increasingly common to broadcast a product launch online. But why would you choose an online product launch instead of a physical launch? We are happy to tell you the most important reasons why you should broadcast a product launch online.

1. Reach a wider audience

One of the main benefits of broadcasting a product launch online is that you can reach a much larger audience than just the people who are physically present. With an online broadcast, people from all over the world can attend the launch, regardless of where they are. This can help you expose your brand and products to a larger audience and thus increase sales and awareness.

2. Save on costs

Another important advantage of broadcasting a product launch online is that it is often cheaper than organizing a physical launch. With a physical launch you have to take into account costs such as location rental, catering and travel costs for invitees. With an online broadcast these costs are much lower and you can therefore save money. Of course you can also do it hybrid.

3. Improve accessibility

An online product launch can also improve the accessibility of the event. People who are physically challenged or otherwise unable to travel to the venue can still attend the launch. This not only extends the reach of the event, but also shows that your company is inclusive and accessible to everyone.

4. Analyze the data

An online product launch also provides the opportunity to collect valuable data about who attended the event and how they responded. With the right tools, you can track viewership, watch duration, and interactions with the brand. This information can help you improve future marketing campaigns and product launches and gain more insight into your target group.

5. Stay relevant

Finally, it is important to keep up with the latest technologies and trends to stay relevant in an ever-changing market. An online product launch is a more modern approach to a classic marketing tactic and can help propel your business and your brand forward in a digital world.

This is a popular form of interaction during a livestream. Viewers can type and send messages in real-time that are visible to the presenter and other viewers. The presenter can reply to these messages and answer questions, opening a direct line of communication between the presenter and the audience.

Polls and surveys can be conducted during a livestream to gauge the audience's opinion on certain topics. This can be a way to keep the audience engaged and participate in the event.

Q&A sessions provide an opportunity for viewers to ask questions of the presenter or other speakers during the event. This can provide a more personal interaction between the presenter and the audience and can help increase audience engagement.

Live streams can be integrated with social media platforms such as Twitter, Facebook or Instagram. This can allow for greater audience engagement and can be a way to share the stream on other channels.

During a livestream, live polls can be held to gauge the audience's opinion on certain topics. This can help increase audience engagement and gather feedback about the event.

By using interactive features, you can increase audience engagement with the livestream and provide a more dynamic and immersive experience.

A word cloud is a visual representation of the most common words the audience uses to respond to a question. This can be used to gain insight into the most important themes and ideas that are important to the public.

Mentimeter allows presenters to create quizzes and games and play them live during the livestream. This can help keep the audience engaged and increase audience involvement.