Product launches cause enormous peaks in your marketing reach and turnover. A well-executed product launch creates a chain reaction in the market, so that your entire support base is immediately aware of a new product.
The famous marketer Jeff Walker has a proven concept for this:
Step 1: Collect and build a mailing list
The first step of the product launch is to collect a mailing list of potential customers. Build an email list of people interested in your product and make sure you communicate with them regularly to keep them informed.
Step 2: Create buzz with a pre-launch
Before you launch the product, it's a good idea to build the buzz by creating a pre-launch. Create a landing page that explains the benefits of your product and give potential customers the chance to sign up for more information.
Step 3: Create valuable content
Create valuable content, such as blogs, videos or podcasts, related to your product. Use this content to educate and inspire your audience, and show them how your product can improve their lives.
Step 4: Create scarcity
Create scarcity by offering a limited time or availability offer for your product. This encourages people to take action and buy your product before it's too late.
Step 5: Launch your product
Launch your product on the announced date and send an email to your mailing list to let them know your product is available. Also offer some bonuses to encourage your customers to buy and announce them online during the online product presentation.