There are currently billions of social media users spread all over the world. It is therefore no surprise that researchers from the McMaster University and California State University Northridge discovered that using different social media strategies increases customer engagement.
This also applies to webinars. Social media channels ensure that the popularity of your webinar grows.
When you organize a webinar, you want to make sure that as many people as possible register. Promoting your webinar on social media can be an effective way to reach your target group and get more participants.
Make an attractive announcement
It all starts with an attractive announcement. Use a striking image, video or graphic design to grab the attention of your target group. Make sure the title and description of your webinar are clear and concise so people know what it's about.
Use hashtags
Use relevant hashtags to reach your target group and increase the visibility of your announcement. Research which hashtags are popular in your industry and add them to your posts.
Use social media advertising
Social media advertising can be an effective way to promote your webinar and reach your target group. With social media advertising you can target advertising based on interests, location and demographic data. This can ensure that your announcement reaches the right people.
Create teasers
Create teasers of your webinar to arouse the interest of your target group. These can be short videos, blog posts or other forms of content. Use these teasers to give a taste of what people can expect during your webinar.
Collaborate with partners
Work with partners or influential people in your industry to promote your webinar and reach their followers. This can help increase the visibility of your webinar and get more participants.
Use social media live
Social media live features, such as Facebook Live or Instagram Live, can be used to preview your webinar and pique the interest of your target group. Use these features to engage your target group and encourage them to register for your webinar.
Post memories
Post regular reminders on social media to remind your target group to register for your webinar. This can help increase interest and get more registrations.
Use testimonials
Use testimonials from previous participants to emphasize the value of your webinar and convince potential participants. Let them know how your webinar helped them and why they would recommend it to others.
Did you know that we do social media promotion for many of our webinars through our partner whello. Then you will certainly reach your target group!
